畳、天然木、西陣織、京友禅、漆、本金蒔絵といった日本の伝統産業が衰退していく現状に危機感を抱いたことをきっかけに誕生しました。
ものづくりを通して日本文化を盛り上げたいという強い思いから、多岐にわたる日本の伝統美を融合させ、日本文化や工芸品の素晴らしさを国内外へ広く発信することを目指すブランド
This brand was born out of a sense of crisis regarding the decline of traditional Japanese industries such as tatami mats, natural wood, Nishijin weaving, Kyo-Yuzen dyeing, lacquerware, and genuine gold maki-e. Driven
by a strong desire to revitalize Japanese culture through craftsmanship, the brand aims to fuse diverse aspects of Japanese traditional beauty and widely disseminate the splendor of Japanese culture and crafts both domestically and internationally.